Can MailChimp’s Mandrill Replace Regular MailChimp Marketing Emails?
Without getting all WordPress ecommerce geeky …
The short and sweet answer (in an ideal internet marketing world) would be a resounding, “Hell Yeah!”.
Unfortunately, that’s not the world we currently live in – the world of the DIY website and the HTTP cookie, where the real short answer is a resounding, “Maybe”!
Beginning March 2016, Mandrill will officially become part of the paid MailChimp offering with all existing Mandrill accounts being merged with their paid MailChimp account counterparts by close of April 2016.
But before we get ahead of ourselves, let’s review what’s what with those bad mad scientists over there at The Rocket Science Group – the makers of MailChimp® and the transactional email platform Mandrill®.
The Rocket Science Group Bad Boys
Who knew when MailChimp started in 2001, they’d be sending over 15 billion (with a ‘b’) emails monthly by 2016? Maybe their founder Ben Chestnut, who, when asked by Forbes why he thinks email endures as a communication medium, is quoted as saying,
Email endures because it adapts, and it adapts because it’s not owned by anyone or any company.
Originally created as an easy-to-use paid email marketing tool to help do-it-yourselfers create quick and easy professional email campaigns, MailChimp began offering their free plan in 2009, and had added over 500 software partners by 2014.
Also known as the world’s largest species of monkey, Mandrill is the name of MailChimp’s robust transactional email infrastructure service. Primarily used to send automated one-to-one email like password resets and welcome messages faster than your own website and with 99.9% uptime, Mandrill can also be used to send marketing emails and customized newsletters as well.
That being said, Mandrill is designed for developers. To quote the original Mandrill about page,
If you’re not comfortable with code and APIs, we recommend finding someone who is before getting started.