Let’s Get It Right For The Most Important People In Our Industry ~ (our clients).
Business needs should drive business website creation. Period.
In this model, Website Design and Website Development are ‘managed’ within the Website Project Management role. Additionally, all of these roles rest upon a foundation of Website Management that includes Website Operations, Maintenance, Security, and Hosting.
Website Management (and all it entails) is a separate ‘foundation’ role. As it should be.
The power of each role lies in the degree to which it overlaps and supports adjacent roles while maintaining the focus on business needs.
IOW – Who cares if … your designs are beautiful and effective, but the code doesn’t work? OR … your code is pristine, but no one spends time on your website because of poor design? OR … your website is beautiful and functions perfectly, but doesn’t meet the business needs? OR … everything works now, but crashes over time because the site is poorly managed? OR … everything is wonderful in web-world, but the client refuses to work with you again because your project management process sucks?
Get the picture?
Although it becomes difficult to maintain clear lines of distinction between roles when project life cycles overlap or fall outside of this needs-based business website creation model (see Why Clients Love The Web, But Hate Web Development), it is essential to understand that your web success and therefore your client’s web success depends upon the expertise of multiple web professionals that work together.
Not sure how to qualify professionals in adjacent roles? Ask this simple question, and listen very carefully for red and green flags in the answer.
What do you do?
What do you do?
Sounds simple, but believe me you’d be amazed at how many so-called ‘web professionals’ can’t clearly define their role in layman’s terms well enough to pass the scrutiny of even a 1st year trainee.
In the words of a famous old smart dude you may have heard of,
If you can’t explain it to a 6-year-old, you don’t [fully] understand it yourself.
– A. Einstein