How many times you share your resume is irrelevant. What matters is how many times your resume is read and reviewed.
Recently, we decided to try a test to see how many times someone viewed my resume. Our goal was to consistently beat industry average open and click-through-rates (CTRs) in our email campaigns.
Spoiler Alert: We crushed our goal. LOL
Average opens by college Deans topped 50%, and average unique views topped 30% — that’s more than double the open rate and over 11 times industry average CTR for Education & Training. – see MailChimp Email Marketing Benchmarks
Oh, forgot to mention … I also teach college online part‑time as time permits.
Even low daily results were pretty impressive — over 26% average unique views.
Determine If Someone Viewed My Resume
If you think of your resume as just another sales document like a pitch deck or product brochure, the possibilities are endless when using HubSpot Sales Pro ($50/mo/user).
How Long Someone Viewed My Resume
In addition to opens, we can see exactly how long each contact spends viewing the PDF — a much greater level of marketing intelligence than simple click monitoring available from traditional email tracking software.
When Someone Viewed My Resume
We can also see exactly when a contact views the document which can lead to additional ‘sales’ opportunities like …
- perfect timing for a follow-up call
- perfect timing for a follow-up email presenting additional information
- perfect timing for a follow-up meeting request
- perfect timing for a ‘Thank You’ note —
(just don’t say “Thanks for viewing my resume” LOL)
- the list goes on …
If you’ve been struggling to figure out how to tell if and when someone views your resume, give us a call. We help setup HubSpot Sales Pro for clients who use this process extensively for sales and can help you too.
— see HubSpot CRM Setup
Isn’t a resume just another type of sales document … selling you?