Selling B2B on LinkedIn works, but only if you can compel people you don’t know to answer your InMails.
Screw up this step, and you end up with 2nd prize, but we’ll get to that later.
Six Degrees of LinkedIn Separation
If you believe in the Six Degrees of Separation theory which essentially says that everyone in the world is connected by no more than six ‘friends of friends’, then you understand the inherent value of having access to a large B2B network like LinkedIn with over 400 million members. Even if our target prospects aren’t members of LinkedIn themselves, they certainly already work with, or do business with people who are.
Obviously, the Amish and those B2B SMBs living under a rock are exempt from this statement. LOL
Q: So, how does one gain access to LinkedIn’s vast network of self-identified business professionals?
A: LinkedIn Sales Navigator