Setting Appointments … AUTOMAGICALLY
One of the first things a potential prospect does after you contact them on LinkedIn is … wait for it …
View your LinkedIn profile followed (in many cases by your LinkedIn company page(s).
Now think about that. You’ve done all of this work to generate interest in you and your company.
Q: When the person you’ve contacted finally decides to take a look at you, will what they find encourage them to answer or discourage them from answering your InMail?
A: If your profile sucks, or your company pages suck. Don’t bother wasting your time or money with LinkedIn Sales Navigator.
That being said, let’s presume your profile and company pages ROCK. The appointment setting process is the first real exposure your new prospective customer has to see how you do business.
If your appointment setting process screams disorganization, inefficiency, or lack of professionalism .. what do you think that says about your sales process? Hmmmmm.
There are so many excellent tools to assist professionals with automating the appointment setting process, it’s not funny. Here are just two that serve our clients well. We’ve used TimeTrade in the past, but now use ScheduleOnce.
These tools make it easy to enforce those clear boundaries we spoke of earlier when giving your readers choices about contacting you to setup meetings. And with paid plans as low as $5/monthly or $49/annually, there’s simply no excuse not to use them. If money is still an issue, many providers offer free plans as well.
Also, unless you want to live with your cellphone permanently connected to your ear, or worse, miss setting appointments because you didn’t have time to call back … set clear boundaries for making contact. This is a reasonable request, and just good business etiquette.