DIY WordPress themes are neat, no doubt. They’re so easy to use that anyone who understands computers can start a website. You can select from thousands of designs and customize to your heart’s content. It’s a great tool for people who want to learn web development or start a personal blog.
However, DIY WordPress websites are more suited for casual bloggers than serious business owners. So if you’re still rocking that DIY WordPress site and it’s not leading to more customers, followers, or subscribers, it’s time to call in a professional web developer.
Creating a DIY Website for your business is a bit like cutting your own hair — it might look ok at first glance, but you’ll probably end up with a mess.
A DIY WordPress website doesn’t always do the job you want it to do.
Your website essentially has one job: To convert visitors into customers, followers, or subscribers. Whichever the case, the objective is to get your visitors to respond to a specific Call-To-Action or CTA. As KISSmetrics co-founder and web marketing expert Neil Patel puts it: “The goal of your website should culminate in an action. You want users to DO something.”
Unfortunately, a DIY WordPress site doesn’t always do that for you. In fact, some pre-made themes — especially those with too many elements — may even distract your visitors from your intended Call-To-Action. Also, non-essential elements can impede your website’s speed and usability. By trying to do too much, your website won’t be able to do the one job it needs to — compel action.
Working on your DIY WordPress website wastes your precious time.
As an online entrepreneur, your job is to focus your time, energy, and resources into growing your business. Building and managing a DIY WordPress site may take time away from doing what you do best.
This article on ImageWorks says DIYing your website forces you to wear a lot of hats. Not only are you the CEO and operations manager of your business, you also end up as the brand strategist, web designer, graphic designer, copywriter, and marketer.
If web design isn’t your specialty, DIYing can be a waste of precious time and money. While it may be cheap in the short run, you’ll probably end up paying big time in the long run. The odds are clearly against you: according to Webydo, 98% of DIY websites fail to launch.
Best leave DIY WordPress to the professionals.
If you want to have a business website that works, it’s best to hire professionals. Sure you’ll have to spend more, BUT you’ll be getting work from someone who actually knows their way around the web.
Think of it as an investment. For a reasonable price, you’ll be getting a website that does its job well.
A better website means a quicker return on your investment: more subscribers, more customers. More importantly, hiring a professional allows you to focus on growing and managing your business.
Still not sure if it’s worth the time or investment? Take a look at these stats on American internet useage and see if any of your potential customers exist here.
American Internet Usage Stats
Reveal HUGE Marketing Opportunities
- Nearly 100% of Americans with household incomes above $75K use the internet
- Over 95% of College Educated Americans use the internet
- Over 85% of American adults use the internet
- Over 80% of American adults have high-speed connections at home
- Over 55% of American adults aged 65+ use the internet
- Over 55% of American adults have a smartphone
- Over 50% of American businesses do not have a website
- Over 50% of web searches are completed on mobile devices
- Over 20% of American business websites are not mobile friendly
- Nearly 10% of American business websites are reported to have unknown mobile capabilities